About Us

Represent (formerly called Flip Yourself) is a social venture dedicated to building groundbreaking digital tools that enhance educational and personal development. Through technology, we strive to harness the power of networks for people making career and life choices. We are a dedicated team of passionate innovators, who provide expertise in design and software to educators, youth organisations, employers and government to help connect people to new opportunities.

We are currently working with schools and youth charities, including The Prince’s Trust and Envision, to develop a new social media tool designed to help young people aged 14-19 formalise their skill sets, build confidence and showcase their real potential to people with opportunities.

The Team


- Bruno Hannibal-Taylor -
CEO / Board Member

Bruno is a visionary driven to making change happen. Prior to Represent, Bruno ran a design consultancy for the public and third sector. He brings 10 years experience in user-centred design, leading innovative start-up projects, drive and passion to the team.

- Dave Fletcher -
Technical Lead / Board Member

Dave is the technical and digital lead for our product development. He has 12 years of direct experience creating digital technology and is also the founder and managing director of White October, a web development agency in Oxford.

- Michael Blatherwick -

Michael is our software engineer. He specialises in using Python frameworks and he particularly enjoys writing code in such a way that reusing and repurposing it will be a breeze.

- Boris Divjak -
UX / Designer

Boris is our user experience and design master. He has 10 years experience in interactive design and web development. He lives to create the best possible user experiences for online applications.

- Vincenzo Di Maria -
Board Member

Vincenzo Di Maria is a service designer and social innovator currently working across Europe. His work focuses on socially responsive design and innovation ranging from products to services and experiences.

- Itamar Ferrer -
Board Member

Itamar currently works as a service designer at Engine design consultancy. She is part of a team that design services and customer experiences across sectors and around the world.

Our Supporters

We have been supported by some incredibly organisations and people. Without them we wouldn’t be doing what we’re doing now!


The Young Foundation

The Young Foundation is supporting Represent through a 4 month accelerator programme aimed at growing ambitious social ventures. Their networks, expertise and support is helping us reach further within the education and social finance sectors. The venture support team at the Young Foundation have worked with hundreds of social ventures and have managed an investment portfolio worth over £3.7m. They are committed to helping an organisation to scale, working closely with each social entrepreneur to refine their business model.


Big Issue Invest – Tech for Good Challenge

Big Issue Invest, together with Nominet Trust, is supporting Represent through their Tech for Good Challenge awarded in August 2013. They have provided us with business social finance, business mentoring and support to help develop a sustainable and viable business plan. Through them we have had excellent support form Lloyds Development Capital (LDC). The Tech for Good Challenge is the first of The Big Issue Invest Corporate Social Venture Challenge programme. It is a pioneering model for investing in and growing early-stage ventures committed to creating social impact.


Nominet Trust

Nominet Trust has awarded Represent with £87,000 funding for the product development of our portfolio platform and our incubation as a social venture. Their support is allowing us to work with youth-led organisations, including The Prince’s Trust. You can read more in our blog. Nominet Trust is a UK registered charity, which believes in the power of digital technology to improve lives and communities. The Trust brings together, invests in and supports people committed to using digital technology to create social and economic value.



Nesta have been supporting Represent from the beginning. Our early concept development was funded by Nesta as part of their 2011 Reboot Britain programme. Nesta is an independent charity with a mission to help people and organisations bring great ideas to life. Nesta provide investments and grants and mobilising research, networks and skills.



Unltd were one of our first backers. It started with an award of £3000 to help run employment awareness workshops with young people to get insight on what there needs were. UnLtd is a charity which supports social entrepreneurs with vision, drive, commitment and passion who want to change the world for the better.


Bethnal Green Ventures

Represent took part in BGV’s first ever accelerator programme for technology startups. Working with early stage companies, BGV provides investment and three months support to help create technology based solutions to pressing social and environmental problems.


Social Innovation Camp

Where it all began! The team was formed at the ‘Jailbrake’ hack weekend. ‘Back-of-the-envelope’ ideas to help break the re-offending cycle were prototyped and presented. Social Innovation Camp brings together social entrepreneurs, web developers, designers and specialists to develop ideas using social technology.

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White October

Our software development partners. White October supported the early concept development by building early prototypes and providing technical expertise. They have very kindly given us a little corner in their offices where our product development team are based. White October is a design and build agency based in Oxford specialising in websites and mobile applications.